Media campaign on water conservation

By DIANA AL-JASSEM | ARAB NEWS
Published: Jan 17, 2012

JEDDAH: BMG foundation launched its competition for all university and school students in the Gulf region Tuesday at Muse restaurant at Jeddah Marina.

Yara Anabtawi, BMG coordinator of BMG financial group said that the competition Our Water, Our Life aims to organize the best media campaign on water conservation and raise people’s awareness on how to save water.

"We are looking to give young people the opportunity to create an innovative and creative awareness campaign. Ideas should be aimed at guiding households on how to apply different methods for water conservation," she said.

She added, "The competition will tour nine GCC cities, including Jeddah, Riyadh, Kuwait City, Dubai, Abu Dhabi, Bahrain, Muscat and Doha. It will be a good opportunity for young people to create and work together."

Because we take care of the new generation, children also will be involved in a special competition where they will write poems and comedy. They will also sit in on lectures that discuss the importance of saving water, she said.

The competition will start on February 4 and end in March. Submissions should be presented at www.bmgfoundation.com. A specialized committee of water experts, businessmen and media experts will evaluate the top 10 of submissions that received the highest votes. The voting will continue until April 30. After that the jury will choose the best three projects of thirty participating universities from GCC countries.

The winning idea will be implemented in GCC countries from July till December 2012.

The winning students and their university will receive recognition and accolades. Winners also will travel to the United Kingdom to be honored during a BMG foundation GCC Polo Club in Windsor.

They will be offered an internship opportunity at international companies, said Anabtawi. During the Saudi national day on Sept. 23 winners will also be honored.